Studio Nitzan Cohen

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Studio Nitzan Cohen

PRODUCT ONE-OFF SPACE
INSTALLATION PRESS CONTACT

444 pop-up club

Four pop-up clubs set parallel in four different cities over four consequent weekends was the project description.

Although the four designated spaces varied and differed vastly (in original use, dimensions, etc) the identity and look had to be the same. Enabling that, we planed to first create a neutral and matching background through simply washing each space in opaque black paint.

By establishing an identical backdrop and eliminating the individual character of the different spaces, we made room for a new layer to come; made of hundreds of fluorescent tubes light suspended from the ceiling. It created a new and seemingly immaterial architecture of lights; having a maze like effect redefining each space and altering ones perception of it.

The two dimensional character of the installation offered rich graphic possibilities. We played with varying the tube densities, with visually overlapping them through longer curved paths, or tilting the single tubes gradually until they lay horizontal creating a three dimensional effect and simulate a roof over an object underneath it.

Endless lighting possibilities and wild disco lighting effects running through it all and animating our fluorescent tube walls came very natural.

Concerned with environmental issues as well as budget constrains we developed an analogue version of the installation; featuring white plastic tubes and black-light lamps as an alternative. Glowing purple light shining through the white tubes replaces then the fluorescent tubes.

Different customized objects were developed as well. Amongst those were seating elements, bars, presentation elements, as well as a large interactive multi media wall.

Although eventually not realized, this project was a fascinating ride to the border between the two and the three dimensional worlds; and a great exercise in how could two dimensional elements transform different spaces in different places into becoming practically an extension of each other.

Commission: Avantgarde

RE-THINK the EAMES

‘RE-THINK the EAMES’ was presented during the Salone del Mobile 2013 in both Geneva and Milan simultaneously. Two spaces and one show, a tribute to the most acclaimed and influential figures of the 20th’ century design.

The Milan space was dedicated to new technological and immersive display of multiple screens and diverse projections featuring a special selection of images and films, some of which were never made public before. Following the original ‘Think’ exhibition at the IBM Pavilion in the world exhibition, New-York, 1964, ‘Re-think’ is a discourse in 49 years of perspective.

The kind invite of the HEAD /Haute école d’art et de design, Genève – to work with their masters students and create the show, have turned into an exceptionally engaging project.
After a thorough preparation work including an extensive interview with Eames Demetrios and curator Alexandra Midal at the Eames foundation in Santa-Monica, we have composed a comprehensive workshop as a base for this ambitious project.

Over a period of several months in close work with the students team and external specialists, we developed concepts and ways in which this challenging task and the immersive power of the Eames’s ways of presenting could be translated into a contemporary experience. The final result was composed out of two installations corresponding with each other -one in Milan and the other at the ‘Project Room’ in Geneva.

Here an extract from the catalogue accompanying the show /text by Alexandra Midal

…’700 photographs, most of which are unpublished, have been selected from the archives of the Eames Foundation. There are stills and images of the set of their famous movie „Powers of Ten“, those of many of Billy Wilder‘s movies as well as shots of marine animals taken for their film Tank, or Day of the Dead, Toy, Plastic Chairs, Herman Miller Showroom, Good Design Show, the series House of Cards, Think Party, Stacking Chairs, etc., as well as snapshots of their everyday lives in the famous 901 hangar in Santa Monica, California.
With a scenic approach full of surprises, the parallel exhibitions Re-Think the Eames in Milan and Think Twice in the Design Project Room, Geneva University of Art and Design offer you an opportunity to revisit the virtuosity and richness of design in its many manifestations, while also specifically paying tribute to the work of Charles and Ray Eames.’

Re-Think the Eames, presented at Ventura-Lambrate Milan 2013, is a project of the Design Master students of the Geneva University of Art and Design.

Show curated by Alexandra Midal
Workshop led by Nitzan Cohen,
with Dominic Robson
Special support:
Caroline Perret / Studio Nitzan Cohen

Assistants:
Pascal Berger and Marguerite Humeau
With the help of Mathias Zieba

Students: Nanaui Amoros-Silva, Lucie Barbot, Bejamin Benkemoun, Charles Chalas, Praiya Chinagarn, Vincent Dubois, Arielle Grasser, Cécile Guichard, Solkin Keizer, Cuiye Li, Aurélien Mabilat, Juliette Rambaud, Andrea Rovescalli, Julie Schneider, Marion Tamé, Nadezda Zlotnikova

The project was made possible through the generous support and expertise of Eames Demetrios and the Eames Office.

Photography: HEAD – Genève / Sandra Pointet-Baptiste Coulon

RE-THINK the EAMES

‘RE_THINK the EAMES’ was presented during the Salone del Mobile 2013 in both Geneva and Milan simultaneously. Two spaces and one show, a tribute to the most acclaimed and influential figures of the 20th’ century design. >>>

Red dots in Berlin…

White panels red bulbs… a more playful installation at the ’Qubique’ in Berlin.

Commission: Mattiazzi
Team: Alexandra Gerber, Gerhardt Kellermann
Photography: Gerhardt Kellermann

Low-tech meets high-tech

Low-tech, bare neon lamps and high-tech come high-end design and wood working at the salone del mobile in Milan.

Commission: Mattiazzi
Team: Alexandra Gerber, Gerhardt Kellermann
Photography: Gerhardt Kellermann

…Low-tech and high-tech in Milano

>>>

”What Else Is There?”

‘We wanted to very literally talk about what else is there beside chairs…’
>>>

Red dots in Berlin…

>>>

Mirror! Mirror!

Mirror! Mirror! was the illustrative title of the installation. Made solely of…
>>>

Diesel Explosions

A street installation where for the first time we had to deal with >>>

SAM HECHT

Massive Attack – Live with me
Released: 2006
Album: Collected
Length: 4:02
Director: Jonathan Glazer

The White Stripes -
The Hardest Button to Button

Released: 2003
Album: Elephant
Length: 3:32
Director: Michel Gondry

The Verve – Bittersweet Symphony
Released: 1998
Album: Urban Hymns
Length: 5:58
Director: Walter A. Stern

Depeche Mode – Everything Counts
Released: 1983
Album: Construction Time Again
Length: 3:58
Director: Clive Richardson

Massive Attack – Unfinished Sympathy
Released: 1991
Album: Blue Lines
Length: 5:12
Director: Baillie Walsh

Björk – Human Behaviour
Released: 1993
Album: Debut
Length: 4:12
Director: Michel Gondry

Lenny Kravitz -
Are You Gonna Go My Way

Released: 1993
Album: Are You Gonna Go My Way
Length: 3:32
Director: Mark Romanek

MC 900 Ft. Jesus
Released: 1994
Album: One Step Ahead of the Spider
Length: 3:46
Director: Spike Jonez

Joy Division – Love Will Tear Us Apart
Released: 1980
Album: Joy Division
Length: 3:18
Director: Stuart Orme

Beasty Boys – Sabotage
Released: 1994
Album: Communication
Length: 3:00
Director: Spike Jonze

Sonic Youth – Little Trouble Girl
Released: 1995
Album: Washing Machine
Length: 3:13
Director: Mark Romanek

RONAN & ERWAN BOUROULLEC

Beirut – Elephant Gun
Released: 2007
Album: Gulag Orkestar
Len gth: 04:32
Director: Alma Har’el

Yeasayer – Ambling Alp
Released: 2010
Album: Odd Blood
Length:
Director: Radical Friend

Björk – Joga
Released: 1997
Album: Homogenic
Length: 3:22
Director: Michel Gondry

Chemical Brothers feat. Noel Gallagher
- Let forever be
Released: 1999
Album: Surrender
Length: 3:56
Director: Michel Gondry

Björk – All is Full of Love
Released: 1999
Album: Homogenic
Length: 4:09
Director: Chris Cunningham

Portishead – Only You
Released: 1998
Album: Portishead
Length:
Director: Chris Cunningham

Cibo Matto – Sugar Water
Released: 1997
Album: Super Relax
Length: 4.31
Director: Michel Gondry

Animal Collective – Water Curses
Released: 2008
Album: Water Curses
Length: 3:25
Director: Andrew Kuo

OK GO – This Too Shall Pass
Released: 2010
Album: Of the Blue Colour of the Sky
Length: 3:08
Director: James Frost

Sigur Ros – Gobbledigook
Released: 2008
Album: Með suð í eyrum við spilum
endalaust
Length: 3:08
Director: Arni & Kinski

Thom Yorke – Harrowdown Hill
Released: 2006
Album: The Eraser
Length: 4:38
Director: Chel White

Bat for Lashes – What’s a Girl To Do ?
Released: 2007
Album: Fur and Gold
Length: 2:45
Director: Dougal Wilson

KONSTANTIN GRCIC

Bob Dylan -
Subterranean Homesick Blues

Released: 1965
Album: Bringing it all back home
Length: 2:21
Director: Bruno Decharme

Arctic Monkeys – Cornerstone
Released: 2009
Album: Humbug
Length: 3:20
Director: Richard Ayoade

Talking Heads – Psycho Killer
Released: 1977
Album: Talking Heads 77
Length: 4:19
Director: Tony Hello

The Verve – Bittersweet Symphony
Released: 1998
Album: Urban Hymns
Length: 5:58
Director: Walter A. Stern

Beasty Boys – Holy Snappers
Released: 1982
Album: Pollywog Stew EP
Length: 1:22

The Faint – Agenda Suicide
Released: 2002
Album: Danse Macabre
Length: 3:59
Director: animation Studio MK12

Battles – Tonto
Released: 2007
Album: Mirrored
Length: 7:37
Director: United Visual Artists

The White Stripes – I just don’t know
what to do with myself
Released: 2003
Album: Elephant
Length: 2:46
Director: Sofia Coppola

David Bowie – Life On Mars
Released: 1973
Album: Hunky Dory
Length: 3:48
Director: Mick Rock

Koudlam – See You All
Released: 2008
Album: Goodbye
Length: 4:57
Director: Cyprien Gaillard

Elvis Presley – Suspicious Minds
(Live That’s The Way it is)
Released: 1970
Album: Suspicious Minds
Length: 4:22
Director: Denis Sanders

NITZAN COHEN

The Knife – Pass This On
Released: 2003
Album: Deep Cuts
Length: 3:57
Director: Johan Renck


Bonnie ‘Prince’ Billy and the Cairo Gang
- New Wonder

Released: 2010
Album: The Englisch Riviera
Length: 4:28Director: R. Alverson

I Am Kloot – Proof
Released: 1997
Album: Homogenic
Length: 2:43
Director: Krishna Stott

Fallulah – Give Us A Little Love
Released: 2010
Album: The Black Cat Neighbourhood
Length: 3:44
Director: Martin De Turah

Nick Cave & The Bad Seeds -
Into My Arms
Released: 1997
Album: Surrender
Length: 4:11
Director: Jonathan Glazer

El Guincho | Bombay
Released: 2010
Album: Pop Negro
Length: 5.48
Director: Nicolás Méndez

Arcade Fire – Neon Bible
(Acoustic in an Elevator)
Released: 2007
Album: Neon Bible
Length: 2:08
Director: Vincent Morisset

Carpark North – Just Human
Released: 2010
Album: Lost
Length:
Director: Martin De Turah
Hjaltalín – Sweet Impressions
Released: 2010
Album: Sleepdrunk Seasons
Length: 4:33
Director: Arni Thor Jonsson

UNCLE – Rabbit In Your Headlights
Released: 1998
Album: Psyence Fiction
Length: 05:00
Director: Jonathan Glazer

Homeless Man – Under Pressure
Released: 2010
Length: 3:08
Performance: Sky Soleil

Diesel Explosions

A street installation where for the first time we had to deal with visual merchandising and the challenge of creating a commercial Mise-en scène within the limited space of a street window. Based on elements taken from the cartoon world and having in the back of our minds Roy Lichtenstein’s wonderful illustrations we have created this visual attack (…) with an aware mix between 2d and 3d.

The texts, arrows and other graphic elements make use of all surfaces we had -front window, back wall and the space in between. As all 2d elements had the classic cartoon like flat 3d shadow effect, for the real 3d space we created the just the same using water-jet cut 100mm black foam blocks. The result is a deliberate confusion between all parts… ‘Swallowing’ but then highlighting the thematic jeans in between it all.

In collaboration with Katharina Kemmler Lambl/Homburger

Mirror! Mirror!

Mirror! Mirror! was the illustrative title of the installation. Made solely of raw chip-boards, large mirror panels and light bulbs, the installation is an abstract homage to old mirror rooms and analogue times when bare light bulbs were used as a highlight… posing a contrast to the high-tech computer controlled process with which these furniture are produced.

Commission: Mattiazzi
Team: Gerhardt Kellermann
Photography: Studio Nitzan Cohen

What Else Is There?

At the Kaleidoscope gallery in Milano, on the occasion of the Salone del mobile we wanted to very literally talk about what else is there beside chairs and a narrowed design discourses. Suggesting we could also talk about other things… look more generally at culture, at music and it’s related visuals with a focus on each designers personality, favourites and possibly even influences. Here is a small text from the exhibition catalogue:

‘Nitzan Cohen, Sam Hecht, Ronan and Erwan Bouroullec, and Konstantin Grcic are at the forefront of avant-garde design. Instead of focusing on their principles or philosophy of design, this exhibition looks at the influences behind the creators themselves. Supplementing their current work on view for the Italian furniture manufacturer Mattiazzi, an installation of music videos selected by the designers provides a look into their visual and cultural DNA. Fusing music and aesthetics, these video clips are a manifestation of popular culture. Thus, the respective relationships between product and cultural context provides unusual insights to the creative process of the designers, which are multi-layered
and more intuitive than a purely intellectual analysis. Björk – All Is Full Of Love’

Commission: LHCKMattiazzi
In collaboration with LHCK, Kaleidoscope
Photography: Gerhardt Kellermann

Bree+ / Berlin Fashion Week

Confined to an absolute minimum, the given space of 6 square meters was an extreme starting point for this installation, featuring a beautiful series of bags which fashion designer Ayzit Bostan made for German bag label BREE.

Located at the main entrance of the Berlin fashion week, the installation had to isolate as well as elevate. Achieving that in the confines of the given space resulted in an interesting puzzle for us to put together.

We looked at the bags and the installation from different perspectives: on one hand the bags represented precious Museum like items, belonging on a pedestal and on the other hand they had to be close and accessible, allowing one to feel and smell the material.

The monolithic pedestal that the bags were displayed on did just that while also forming a barrier between the installation and the more chaotic happenings in front of it.

We also wanted to enable a view at collection as a whole, looking at it as family and giving it the possibility to present itself as such. Enabling that, we integrated stairs around the main pedestal leading to a (tiny) viewing platform from which one could have a different perspective on it all.

M.C Escher’s impossible puzzle-like spaces were one of the early references we had while making the first steps in the project. It was great to see that it is that world which suggested the key solutions to our small puzzle here.

Commission: BREE
Team: Gerhardt Kellermann
Photography: Gerhardt Kellermann

‘Where do they all go to?’ Catwalk

I have never had any direct contact with fashion per say, yet I was always fascinated by it, especially by those rare magical moments when it comes alive, transforming into a space, a moment, a show.

While seeing the models in fashion shows as elevated and almost divine creatures, the likes of which one does not see in daily life I had the very naïve question ‘where do they all come from…’ (As they all seemed alike, yet so different from the rest of us…)

The ‘other side’ of the iconic catwalk is the seldom seen backstage. This installation looks at a fashion show as a complete world where there is no other side; it is all one complete world with the catwalk itself being just a part of it all.

The installation featured two 15m high towers connected by a V-shaped bridge, staging the classical catwalk. The show itself was more of a complete happening. There was movement all around – Models were crossing the bridge from either side, going up and down the towers, using the open elevators and so on…

While moving around the models were captured live by video cameras which were simultaneously projected bigger then life on either tower; adding to the towers an extra function and a changing perspectives while staging a giant ghosted doubleganger for the models.

The choreographic coordination was from my perspective the real highlight of it all where we just provided the infrastructure.

Commission: Ispo